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A good white paper is a paper that makes you look good.

You look good when your white paper makes sense Antonio Callaway Jersey , when it's readable, when it concentrates on benefits and examples, and when it's easy to get. Here's why:

Reason #1. Many people would rather die than talk to a sales representative right off the bat, but they will read a white paper. When people start researching a product, they are not prepared to talk to a salesperson. They have no idea if the product is for them Nick Chubb Jersey , or if they even need the technology at all. They'll also be resistant to new and innovative technologies. Well-written, benefit-laden white papers will qualify your product to the reader, and qualify the reader to you at the next stage in the sales cycle.

Reason #2. White papers build a bridge between the prospect and your organization's salespeople. When the salesperson does call, it's not out of the blue. If a user has downloaded a white paper, there is an established connection between user interest and your company. The call can even be welcome if the customer has more questions and is interested in moving forward.

Reason #3. White papers are simple to host on the Web Denzel Ward Jersey , where people can easily download and read them. In addition to your own company Website, there are numerous sites that host white papers and make it easy for prospects to download the paper. Many companies take this opportunity to capture reader information, including if the reader wants to be contacted. If they do request contact, for heaven's sake contact them! They are coming highly qualified.

Reason #4. You're not just reaching prospective customers with white papers, you're also reaching journalists. Or you should be. This is why you should always include a solid technical section in a white paper: journalists doesn't want to download a white paper and find a brochure Baker Mayfield Jersey , it makes them cranky. But if you deliver a valuable white paper, the journalist is far more likely to speak well of you and your product. (This, of course, is the essence of media relations.)

Reason #5. And speaking of journalists, what do they do when they pick up or receive expensive press kits? They throw them away Jarvis Landry Jersey , but they do keep valuable information like booklets and white papers. As a senior editor and editor-in-chief for data storage magazines, I can't tell you how many beautiful and pricey press kits I picked up, then threw away. What did I keep? White papers. Who did I think of when I was writing a story on that technology? The company that wrote the white paper.

The CLEAR Process

All white papers need to combine good writing, good structure, and clear technical explanations -- high level or not Odell Beckham Jr Jersey , depending on purpose and audience -- and case studies. The process is CLEAR:



Clarify the problem

List your technology's features

Educate your customers on benefits

Add proof points

Restate your case



People like technology white papers if the paper is clear, useful, readable and available. Make sure your white papers fit the bill with the CLEAR process, or call a professional white paper writer for your next project.

About The Author

Christine Taylor is president of Keyword Writing, which helps marketing and PR pros leverage their relationships with technology clients. E-mail her at chris@ Jim Brown Jersey , call her at 760-249-6071, or check out Keyword's Website at .
Simple Methods on How to Achieve Quality Certification Business Articles | November 21, 2014

Best Practice Business Systems is a consulting company situated on the Sunshine Coast.? It specialises in setting up quality and environmental systems to the international standards?ISO9001 Brisbane and ISO14001.



The?quality certification validate's an organization's quality management model. ISO represents the International Organization for Standardization. Certification is presented to corporations that are certified with ISO and have obtained an external or internal audit of their internal operations. The quality certification is internationally recognized. This particular certification is useful to businesses in most industries. High-tech, industrial, manufacturing Bernie Kosar Jersey , law and loan companies can all benefit from having a standard, quality management strategy. Acquiring the accreditation verify's an organization's ability to effectively serve its customers through an accepted quality management program.

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Apply the processes supplied in the quality certification documents. There must be processes for both internal personnel's daily activities as well as for client satisfaction. Management should be ready for a lengthy transition procedure. It's very important to not rush the strategy.

Quality certification will demonstrate managers how to apply processes which monitor employees' everyday activities such as e-mail Cleveland Browns Jersey , telephone calls as well as database entry. For example, a recruiter in the hr section will be required to enter a candidate's resume and cover letter into a resume monitoring database. This will make a candidate profile in the database where the recruitment staff can make an entry each time the candidate has had an e-mail interaction or phone call with the recruitment specialist. The recruiter also can track interview schedules, comments from hiring professionals and if an agreement was made to the candidate.
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